Social media, Web video, Interactive and Intuitive site navigation, E-commerce, Email marketing, Search engine optimization (SEO)… These are just a few of the key terminologies defining how far doing business on the web has advanced each year. Measuring your success as a business on the web versus any other traditional media outlet has never been so meticulous. Experience is one thing, but not enough can be said for simple common sense. Think like your audience and your understanding of how to design and develop a website becomes so much clearer. Trying to chart the stars or overly complicate your pages can often dilute your call to action. Understanding simplicity is the core foundation of any successful website.